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Kate is a passionate writer who likes sharing her thoughts and experiences with the readers. She likes everything related to traveling and new countries. The role of the interactive content has increased substantially over the past few years. Interactive content has become a good substitute for old-fashioned keyword-stuffed texts, making online content more personalized.
In marketing, using interactive content is a strategy with plenty of benefits in terms of SEO:. Moreover, interactive content gives you more credibility, as other sources will be more interested to reference you on their web pages. Backlinks are directed towards your website. In other words, backlinks are like references in a research paper, giving credibility to this paper by mentioning high-quality content.
Also known as inbound links, backlinks are seen by a search engine as the indicators of importance or popularity of a given source. Thus, a search engine will give more credit to websites that have a number of relevant, good-quality backlinks.
The quality of the link plays a crucial role in SEO results. A search engine also thoroughly analyzes the quality of the content that this backlink refers to. Using interactive content means that you offer something one-of-a-kind. So, by following a link to your site, the visitors will receive high-quality unique content, increasing engagement and conversion in return.
Creating backlinks that refer to interactive content also has a lot to do with creating permalinks that allow the link to the interactive content to stay relevant for a long time.